New flexible benefits platform launched by REGO Group for Portugal and Spain aims towards changing how employees are compensated

PeopleInBest, the latest brand in the flexible benefits sector and Human Resources compensation management, announces its official launch and entry into the Portuguese and Spanish markets. With the aim of providing a personalised extra salary compensation format for each company and adjusted to the needs of employees, PeopleInBest represents an innovative approach in the Human Resources landscape.

The brand is founded by the REGO Group, one of the leading insurance companies in the Iberian Peninsula, comprising firms such as F.REGO, the largest insurance broker with 100% Portuguese capital, and IberAssekuranz, a Spanish broker with offices in Madrid and Barcel ona. As part of a group with over 40 years of experience and a significant presence in various international markets, PeopleInBest is an answer to the growing demand for flexibility and innovation in the field of employee remuneration and benefits.

Pedro Rego, Member of the Board of the REGO Group, emphasises that

“investing in a flexible benefits platform is a natural response to a clear market need. PeopleInBest emerges precisely in this dynamic context of Human Resources, where we see both the growing desire of e mployees to take advantage of flexible remuneration models and the need for companies to attract and retain talent as well as digitalise their processes.”

The business area, which was already handled internally by the REGO Group, now operates autonomously to meet growing demand. Pedro Rego highlights the experience in this area:

“We have highly specialised teams in the insurance industry and in flexible benefits, as well as being in permanent contact with the main market operators, so we are, from day one, fully prepared to develop a compensation plan adapted to each organisation”

Anchored in the REGO Group, the brand guarantees complete and flexible solutions through the constant development of strategic partnerships having established a close collaboration with Ticket allowing access to a wide range of brands where e mployees can enjoy discounts and competitive prices
on their benefits of choice. Through its know how, advice, and established network of partnerships, guaranteeing solid experience in the insurance sector given the role it plays in the complementary model to the salary, PeopleInBest adopts an innovative approach, believing that investing in People should be a simple and intuitive task in any situation.

Supported by an interface with over 13 years of presence in the market and more than 1000 subscribing companies, PeopleInBest offers a 100% digital platform in several languages, which includes a wide range of Flexible Benefits, ensuring that e mployees have the freedom to choose compensation adapted
to their country, current context, and main needs.

With this tool, PeopleInBest guarantees savings in time, management resources and unnecessary expenses on a single platform that increases the effectiveness of teams. With the possibility of creating a fully customisable model for each client, the platform allows the organisation of e mployees by groups, the synchronisation of calendars and the upload of any product or service that the company wishes to offer its teams. Furthermore, it is geared towards an easy and intuitive control in just three simple steps, employees can select products and adjust where their benefits are applied.

From a long term perspective, building an employee focused strategy, with the right benefits, improves talent retention and presents an added value that gives any company a competitive edge.

All interested organisations can book a free demonstration of the platform via the PeopleInBest website.

About PeopleInBest

Founded in 2023 by the REGO Group, PeopleInBest is a company that offers a digital platform aimed at all businesses looking to optimise compensation through a flexible benefits plan. The platform combines the experience and know how of two key players, from Portugal and Spai n in risk management and the insurance industry, with an interface with over 10 years of presence in the market and more than 1000 subscribing companies.

About REGO Group

Founded in 1979, the REGO Group is one of the leading insurance entities in the Iberian Peninsula, comprising companies such as F. REGO, the largest insurance broker with 100% Portuguese capital, and IberAssekuranz, a Spanish broker with offices in Madrid and Barcelona. With sever al brokerage and mediation companies, the REGO Group covers several areas of business through their independent brands, in addition to having a shareholding position in several brokerage companies, including international brokerage networks.